Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

**UPDATED** Nudity In Adverting - The Nude Statesman

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In modern media, images of partial and full nudity are used in advertising to draw additional attention. In the case of attractive models this attention is due to the visual pleasure the images provide; in other cases it is due to the relative rarity of images of nudity.

The use of nudity in advertising tends to be carefully controlled to avoid the impression that the company whose product is being advertised is indecent or unrefined. There are also (self-imposed) limits on what advertising media such as magazines allow. The success of sexually provocative advertising is claimed in the truism “sex sells”. However, responses to nudity in advertisements have been more mixed; nudity in the advertisements of Calvin Klein, Benetton, and Abercrombie & Fitch, to name three companies, have provoked much negative as well as positive positive

We want to document, celebrate and question the most imaginative, interesting, funny and even thought-provoking advertising campaigns that feature nudity. And that is why we started The Nude Statesman website, have a look and tell us what you think.

The Nude Statesman
The Nude Statesman (TNudeStatesman) on Twitter

**Blast From The Past** Would You Get Naked To Sell Soap?


Anne Friedman and friends get naked to make a point about packaging pollution at Lush Cosmetics in Chicago.

Nudity And Fashion: Who Needs Clothes?

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Move over sex, drugs, and rock and roll, here comes sex, nudity and fashion. Or, if I may: here it comes again + some.

You see fashion and sex have always gone hand in hand, but an utter lack of clothes used to promote clothing and accessories? Yes, sex sells, but it's not all marketing. Rather, some key factors have come into play in recent years; all of which have become distinctly prevalent in 2009 and will affect 2010 fashion greatly...

CONTINUE READING

SOURCE: fashionising.com

**NEW i-Naked.info PROJECT** Nudity In Adverting

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According to Wikipedia:

"In modern media, images of partial and full nudity are used in advertising to draw additional attention. In the case of attractive models this attention is due to the visual pleasure the images provide; in other cases it is due to the relative rarity of images of nudity. The use of nudity in advertising tends to be carefully controlled to avoid the impression that the company whose product is being advertised is indecent or unrefined. There are also (self-imposed) limits on what advertising media such as magazines allow. The success of sexually provocative advertising is claimed in the truism "sex sells". However, responses to nudity in American advertisements have been more mixed; nudity in the advertisements of Calvin Klein, Benetton, and Abercrombie & Fitch, to name three companies, have provoked much negative as well as positive positive response..."

We at i-Naked.info like most people believes that Sex Sells, but sometimes the advertising agencies do create some imaginative, interesting, funny and even thought-provoking advertising campaigns.

So to highlight the best that the advertising agencies have created, i-Naked.info has started to document any adverts that use nudity. We hope this could start a wider debate about nudity in mainstream society and maybe find new methods of how we could promote non-sexual nudity to the masses.

To get started here is a nude video Commercial by the Ministry Of Sound


The Ministry Of Sound pushes advertising boundaries back in 2001 to promote their The Annual - Spring 2001 album. You can watch the censored version of the same advert on YouTube or another nude version here.

QUESTION: How do you feel watching this video? Would you be offended to see these images in this on normal TV? Can nude advertising be creative and inhibiting, or is it sometimes inappropriate? Watching it as a naturist, I see nothing wrong, just young people (maybe young naturists) enjoying the music. But I can see from another viewpoint that some might see this as just using sex to sell a product. Leave your comments below:

Nudity In Adverting: Ladies Get Naked in Public for New Zappos Campaign

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Zappos wants you to know it sells more than shoes. So, in new ads from Mullen, the online retailer shows women wearing … only shoes? Yes, the creative approach here—showing naked women to illustrate how un-naked you can make them—is a bit gratuitous. But I suppose we are writing about it, so it must have worked on some level. Somewhat humorously, The New York Times's story about the Zappos ads quotes American Apparel's director of online marketing, who (not surprisingly) thinks it might not be a great move for Zappos. "Are they doing it because they want to get attention from blogs and Web sites that will write about it?" he asks. "Or are they doing it because it's the ad campaign that speaks most truly to who they are and what they want to sell?"

Written by Tim Nudd

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SOURCE: Adweek

However, this is not the first time Zappos has used nudity to promote one of their products:

Is Nudity Appropriate In Any Of These Ads?

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Is Nudity Appropriate In Any Of These Ads?... Read More.

TEXT SOURCE URL: http://thegloss.com/fashion/nsfw-is-nudity-appropriate-in-any-of-these-ads/gallery-page/1/

The Nude Generation: A Modest (?) Proposal - It's The Marketing, Stupid

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A possible idea for interesting busy people in naturism by Mark Cornick

The generation of current 18-30 year olds (please, no more "Generation X", that's so 1993) is often seen as not interested in naturism. How to get them interested has been a topic of some contention in recent memory. What I'm going to talk about might get these people interested. It's quite a bit more general than just applying to 18-30 year olds, but that's where my focus is.

Few things other than being born at some particular time define a "generation", but something that we young'uns seem to have in common is our lack of free time. We're busy. We're career-minded, we work long hours, we spend too much time cursing traffic, and so on. While this is true of 18-30 year olds in large numbers, it's also true of "middle age" folks, and probably of American society in general. (I don't know about society in other countries, but I suspect similar parallels could be drawn in just about any modern "industrialized" nation.)

As one of said generation, and a naturist, and a busy person, it is my opinion that if naturists/nudists/whateverists want naturism/nudism/whateverism to succeed among busy people, it shouldn't really be "marketed" as a movement, or a society, or a philosophy, but rather as an option.

For instance: you have the option to go to resorts/beaches/etc. nude, or sunbathe nude, or do extreme Mountain Dew-style sports nude, etc. For all of our "clothing optional" propaganda, I think nudism (I usually say "naturism", but in this case "nudism" fits better, since many people still think of Audubon and the like when they hear "naturism") is still seen by people my age (at least) as something that people old enough to be their parents or grandparents do on a full-time basis (the "nudist colony" idea, if you will), and not something they can fit into their busy lives.

This is not entirely an irrational view. People work at least 40 hours a week (probably more); free time is non-existent for a lot of people. I have enough trouble fitting my hobbies (playing drums, collecting records, reading, etc.) into that kind of schedule, much less a full-time "nudist lifestyle". (As a naturist I know it's not that big a commitment, but I'm thinking in terms of the "uninitiated" here.)

But here's an idea. Let's suppose that a lot of people my age find time to go to the gym two or three times a week (an entirely reasonable supposition.) Now suppose that gyms offered the option - for those that choose it - to exercise in the nude. In other words, people have the option of doing something nude that they would otherwise still do clothed, something that might actually be more comfortable or desireable to do nude. I think some people, if they had the option of working out nude and knew so, would seriously consider it.

Now, I don't know of any gyms off the top of my head that offer nude hours. (Then again, I rarely go to gyms at all, so maybe I'm lacking in knowledge here.) But I know people who swim daily for the exercise. And I know that any nudist club that doesn't want to be the laughing stock of its peers has swimming facilities. I can't say I know of any CO clubs that open their pools to guests for their morning ritual, but it might be a good idea.

(By the way, I have no particular difficulty resolving naturist "body acceptance" and the desire to exercise and be fit and "attractive to the opposite sex." I think if one can better accept one's body through daily exercise, that's great. But I think people should exercise because they want to achieve some result, not simply because they feel pressured to do so by popular society.)

Some people seem to have picked up on this. For instance, I look at ads for several Palm Springs resorts, where the message is "this is a fabulous resort that just happens to be clothing optional." I think this is a great move. While dedicated naturists plan their vacations around being nude, I doubt most of the non-naturist public does. However, lots of people (naturist or not) do look for vacation destinations that offer lots of fun and/or relaxing activities to do. The fact that you can do things at these resorts without your clothes is probably seen as a "bonus." Think: you probably like to try new things when you're on vacation, right? (If you don't, give it some thought. Vacations are supposed to be a break from the ordinary, silly.)

This type of thought does seem to lend itself best to physical activities. I, for one, might consider taking advantage of a library that offered nude reading rooms, but I may be one of a very few in that area. So this is, of course, not a golden arrow that will solve all our problems. But it's something that might work to get busy people who have no free time - such as career-minded 18-30 year olds, and even people older - to think more about nudity outside the shower and the bedroom, and to consider nude recreation, nude living, etc. beyond the outmoded (but still) popular idea of the "nudist colony."

To summarize, we need to remember that people are people first, and everything else second or third or fourth or wherever. Perhaps it's time to stop marketing in terms of a "nudist lifestyle" and more in terms of how nudity could fit into our current lifestyles. Certainly this isn't a revolutionary idea. I'm seeing it start to happen. It needs to happen more. I'll leave the details to people who, unlike me, specialize in marketing. In the meantime, speaking of things people do nude that they could otherwise do clothed: rather than enraging my fellow drivers, I like to take out my road rage with a daily round of Quake. Think I'll go do that now. Nude, of course. I always play skins, not shirts (although I'll make an exception for armor...).

Youth Naturism in the UK from Nakedhub co uk on Vimeo.



TEXT: http://www.naturistplace.com/wnl-0106.htm#article

Ministry Of Sound's Nude Commercial


The Ministry Of Sound pushes advertising boundaries back in 2001 to promote their The Annual - Spring 2001 album. You can watch the censored version of the same advert on YouTube or another nude version here.

QUESTION: How do you feel watching this video? Would you be offended to see these images in this on normal TV? Can nude advertising be creative and inhibiting, or is it sometimes inappropriate? Watching it as a naturist, I see nothing wrong, just young people (maybe young naturists) enjoying the music. But I can see from another viewpoint that some might see this as just using sex to sell a product. Leave your comments below: