In modern media, images of partial and full nudity are used in advertising to draw additional attention. In the case of attractive models this attention is due to the visual pleasure the images provide; in other cases it is due to the relative rarity of images of nudity.
The use of nudity in advertising tends to be carefully controlled to avoid the impression that the company whose product is being advertised is indecent or unrefined. There are also (self-imposed) limits on what advertising media such as magazines allow. The success of sexually provocative advertising is claimed in the truism “sex sells”. However, responses to nudity in advertisements have been more mixed; nudity in the advertisements of Calvin Klein, Benetton, and Abercrombie & Fitch, to name three companies, have provoked much negative as well as positive positive
We want to document, celebrate and question the most imaginative, interesting, funny and even thought-provoking advertising campaigns that feature nudity. And that is why we started The Nude Statesman website, have a look and tell us what you think.
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