Justin Bieber Is Proactiv®

5 HOURS AGO!Giantkiller! Justin Bieber beats Shaquille O'Neal on the basketball court (and he's two feet shorter)



PALM DESERT, Calif., Aug. 9 /PRNewswire/ -- Singing sensation Justin Bieber is speaking out as a huge fan - and has just been named a spokesperson - of Proactiv®, America's #1 acne system. Bieber will talk to teens about being proactive about acne and skin care to prevent breakouts as part of the brand's unique Be Proactiv® marketing campaign.


To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/45556-Justin-Bieber-Proactiv-Spokesperson/


The Canadian-born YouTube sensation was the first recording artist to have seven songs from a debut album on Billboard's Hot 100 chart, with My World, which was released in November 2009 on Island Def Jam. Rocketed into the spotlight, Bieber credits his devoted loyal fan base for discovering him, saying, "I owe everything to my fans. They found me on YouTube and they make this whole thing fun."


He followed up the success of his debut album with the release of his first full studio release, My World 2.0 released in March 2010 and has since achieved even greater success; debuting at number one and certified platinum in less than two months of release in the United States, making Justin the youngest solo male artist to have a number 1 album on the Billboard Top 100 since Stevie Wonder in 1963. His album remained number 1 on the charts for four-weeks. He has over 8 million fans on Facebook, and over 4 million followers on Twitter, and his current hit "Baby" is the most viewed YouTube video of all time, at just over 260 million views. He has sold over 5 million albums worldwide to date.


Called the world's biggest pop star by People Magazine, Bieber joins a star-studded line-up of celebrity customers-turned-spokespeople, including leading pop music artists Katy Perry and Avril Lavigne, actresses Jenna Fischer and Jennifer Love Hewitt, singer and actress Julianne Hough, and many more.


"This is kind of a way I can give back to my fans, by letting them know I use Proactiv and that it's really easy - 1, 2, 3 and you're done. My fans already know I'm just a regular kid, except the stuff about my life that's not regular... like performing to thousands of kids and always being in the spotlight. But, I know that for a teenager, it doesn't matter how many people are looking at you, you don't want acne on your face."


As part of his work with Proactiv, Bieber will also raise awareness for an educational cause that's important to him, Pencils of Promise. Pencils of Promise is a nonprofit organization started less than two years ago to build schools and increase educational opportunities in less fortunate communities around the world.


"Pencils of Promise is an organization that I've been involved with since it was founded and I am really proud to support their work. Education and helping kids around the world is something I am passionate about. Working with Proactiv, we are going to help Pencils of Promise build 15 schools around the world," said Bieber.


For more information about Justin, Pencils of Promise, special offers from Proactiv, and exclusive behind-the-scenes videos from his Proactiv commercial shoot, visit http://justin.proactiv.com.


About Proactiv

Celebrating its 15th anniversary in 2010, Proactiv® Solution is America's #1 acne system, and a leader in acne prevention and treatment. Now with new micro-crystal benzoyl peroxide, Proactiv utilizes a three-step Combination Therapy® to directly target the root causes of acne - bacteria, oil production, and dead skin cell build up - and heal and soothe acne prone skin. Proactiv clears existing blemishes, soothes inflammation and redness, and helps to prevent new breakouts from occurring. Proactiv Solution has a complete line of products, beyond the Three-Step System, including moisturizers, sunscreens, spot treatments and body washes formulated specifically for acne prone skin.


Proactiv was developed by former acne sufferers and leading dermatologists, Katie Rodan, M.D. and Kathy Fields, M.D. It has been used successfully by millions of women, men and teens around the world. Proactiv has been recognized with 28 awards and honors from the beauty and health industry.


For more information about Proactiv, call (800) 778-1011 or visit www.proactiv.com.


SOURCE Guthy-Renker

Video:President Obama Tells Fathers to 'Take Time to be a Dad Today'

19 Jun 2009 21:06 Africa/Lagos


Video: The Department of Health and Human Services Teams Up With The White House and the Ad Council To Launch New Fatherhood Public Service Campaign

PSA Features President Barack Obama Encouraging Fathers to 'Take time to be a dad today' www.fatherhood.gov.



NEW YORK, June 19 /PRNewswire/ -- Just in time for Father's Day weekend, the Secretary of Health and Human Services Kathleen Sebelius announced a new public service campaign today promoting fatherhood that features a PSA by President Obama. The campaign, sponsored by the Department's Administration for Children and Families and the Advertising Council, can be found at www.fatherhood.gov. The public service announcements and supporting campaign materials are designed to remind fathers of the critical role they play in their children's lives.

To view the Multimedia News Release, go to: http://prnewswire.com/mnr/adcouncil/38852/

In the opening PSA of the campaign, President Obama calls fatherhood "the most important job in a man's life." "Things can get busy, and sometimes we all fall short," he says, "but even the smallest moments can have the biggest impact on a child's life. Take time to be a dad today."

"Sometimes the simplest, smallest things can make a huge difference in a child's life," said Secretary Sebelius. "As the country gets ready to celebrate Father's Day, the President and the Administration are committed to encouraging and supporting efforts by parents and mentors to reach and connect with kids. The Department has a multitude of resources available at fatherhood.gov and we will be working closely with the White House to support their Fatherhood events and outreach in the coming days and weeks."

The announcements, scheduled to begin airing across the country on Father's Day weekend, are part of a media campaign to promote and encourage responsible fatherhood sponsored by the U.S. Department of Health and Human Services' Administration for Children and Families.

They are the work of the National Responsible Fatherhood Clearinghouse, the Ad Council and the Campbell-Ewald agency of Detroit. To date, three television and six radio PSAs have been produced, in addition to multiple print, web and viral ads.

The PSAs encourage fathers to visit www.fatherhood.gov or call 1-877-4DAD411 for parenting tips and additional resources for fathers. To view the ads, visit www.fatherhood.gov or www.adcouncil.org.

"President Obama's involvement in the campaign is a continuation of the commitment he has shown to strengthening fatherhood. As our nation's 'First Dad,' President Obama's words are sure to be an inspiration this Father's Day and beyond," said Roland C. Warren, Media Campaign Director for the NRFC.

"We are delighted to join President Obama and Secretary Sebelius for this poignant campaign as we recognize all fathers nationwide this Sunday," said Peggy Conlon, President & CEO of the Ad Council. "I believe these PSAs will encourage more fathers this weekend and throughout the year to take an active role in their children's lives."

According to the National Responsible Fatherhood Clearinghouse (NRFC), an estimated 25 million children live without their biological fathers and are on average at least two to three times more likely to be poor, to use drugs, to experience educational, health and emotional and behavioral problems, to be victims of child abuse and to engage in criminal behavior than their peers who live with their married, biological (or adoptive) parents. Children with involved, loving fathers are significantly more likely to do well in school, have healthy self-esteem, exhibit empathy and pro-social behavior and avoid high-risk behaviors.

"We consider it an honor to work on behalf of the NRFC," said Bill Ludwig, Vice Chairman, Chief Creative Officer of Campbell-Ewald. "We are very proud that our work informs so many American families about the impact of a father's presence in a child's life and has inspired fathers to simply spend time with their kids. Having the support of President Obama magnifies the attention and the inspiration of this critical message."

Since its launch in 2008, the NRFC's Father Involvement campaign has received more than $38 million in donated media across television, radio, out-of-home, Internet and print.

HHS

Through the Department of Health and Human Services, the federal government supports responsible fatherhood in diverse ways. Because engaged fathers strengthen families and contribute to healthy outcomes for children, many of our programs integrate support for fathers. These include Head Start, child support programs, and Temporary Assistance for Needy Families. HHS also supports programs that focus on responsible fatherhood, such as the Promoting Responsible Fatherhood discretionary grant program administered by the Office of Family Assistance.

National Responsible Fatherhood Clearinghouse

The National Responsible Fatherhood Clearinghouse (NRFC) is funded by Administration for Children and Families' Office of Family Assistance's (OFA) efforts to assist States and communities to promote and support Responsible Fatherhood. Primarily a tool for professionals operating Responsible Fatherhood programs, the NRFC provides access to print and electronic publications, timely information on fatherhood issues, and targeted resources that support OFA-funded Responsible Fatherhood grantees. The NRFC Web site also provides essential information for other audiences interested in fatherhood issues. www.fatherhood.gov

Campbell-Ewald

Campbell-Ewald is the nation's eighth largest advertising and digital communications agency, with more than 1,300 employees and offices in Detroit, Los Angeles, Atlanta, Chicago, Dallas, New York and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG) , Campbell-Ewald partners with a score of national brands, including Alltel Wireless, Carhartt, Chevrolet, Farmers Insurance, Kaiser Permanente, Olympic Paints and Stains, OnStar, the United States Navy and the United States Postal Service. For more information on Campbell-Ewald, visit www.campbell-ewald.com.

The Advertising Council

The Ad Council is a private, non-profit organization with a rich history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has effected, and continues to effect, tremendous positive change by raising awareness, inspiring action, and saving lives. To learn more about the Ad Council and its campaigns, visit www.adcouncil.org.

Video: http://prnewswire.com/mnr/adcouncil/38852

Source: The Ad Council

CONTACT: Beth Shanley of The Ad Council, +1-212-984-1923,
bshanley@adcouncil.org; or Vincent DiCaro, National Responsible Fatherhood
Clearinghouse, +1-240-912-1270, vdicaro@fatherhood.org; or Mark Benner of
Campbell-Ewald, +1-586-558-6281, mbenner@campbell-ewald.com

Web Site: The Ad Council